What should you be looking for in Internet Marketing Review sites? And what are they for in terms of Internet Marketing? A good review site can be either the views of a member who is actually using the site or product and therefore is speaking from experience, or is a comparison of the features, or more precisely benefits, of several sites or products. What is important here is that the reviewer should have actual experience of each of the sites or products reviewed as otherwise comparing features can be extremely difficult. If you are internet marketing it is actually acceptable to use the views of someone else, who has actually used the product or site rather than your own.
For those trying to write a review site it is important to remember that it is actually the reader that you are catering for. and often the features are not what they are interested in as much as the benefits. Very often there are whole lists of features that are technical and the reader may not appreciate this. The reader is usually looking for the benefits of using the product or software that is being reviewed. If we take the case of a cheap car the reader would be looking for things like low cost of ownership, rather than just the fact it is cheap, Someone who is overweight may be more interested in recovering his six pack abs than he is in stripping fat. A girl may want to regain her flat stomach rather than lose 20 lbs.
It is really a case of putting yourself in their shoes and mind set. If a review site is structured in this way then it can be used in Internet Marketing, by following a good well written review with a call to action to obtain the leading product, site or software mentioned in the review. This is usually performed by adding a link to a well thought out landing page, offering the product and including a clear call to action for the reader/buyer. If the review was not clear cut it is strangely often possible for the reader to actually click on a link to the second or even third item reviewed. Therefore always provide a link to a landing page for all items reviewed, otherwise you could lose a sale that you could have had.
For example in the case of cameras I prefer Canon to Nikon and may argue the case very well but confirmed long time camera user that is a Nikon fan may decide to buy my second or even third choice Nikon over my first choice Canon. If I have a link to it I may get the sale even though he disagreed with my opinion! I have discussed the ins and outs of review sites from both the readers, and the marketers perspective, and I hope it helps you out, whichever you are.